Collaborate with different markets and super markets and some company's
Collaborate with different markets and super markets and some company's
Company need sell the all production in their units so company will collaborate with markets and super markets etc.
The 7 Steps to Connecting Farmers to New Markets
STEP 1: Create a list of potential market opportunities Create a list of potential opportunities by speaking to supermarkets, hotel operators, schools, local traders and wholesalers, and other key commercial informants. Check secondary sources as well.
STEP 2: Identify farmers’ strengths and limitations
STEP 3: Compare market opportunities with farmers’ strengths and limitations This creates a short list of the most promising market opportunities.
STEP 4: Investigate the short list in detail Survey local supermarket produce managers; catering managers at hotels; schools; visit local wet markets; ask shoppers.
STEP 5: Let farmers decide Work with farmers to decide on the opportunities that best suit their strengths and limitations
STEP 6: Value Chain Meetings Members need to agree on: quality and other product specifications; volumes, schedules and prices; how vegetables will be promoted; how/when to provide feedback to solve any problems; and improvements.
STEP 7: Finalise action plan with farmers Cover the following topics: inputs, production, postharvest handling, information.
