Marketers agree that getting strong, positive word of mouth (WOM) for their products, services or ideas is a sure way to accelerate their sales growth. Today, the idea of word of mouth could encompass a wide range of tactics and delivery methods, however, the basic definition remains the same:
Word of Mouth is the communication about products and services between people who are perceived to be independent of the company providing the product or service in a medium perceived to be independent of the company.
occurs naturally when people become advocates because they are happy with a product and have a natural desire to share their support and enthusiasm. Practices that enhance organic word of mouth activity include:
occurs when marketers launch campaigns designed to encourage or accelerate WOM in existing or new communities. Practices that amplify word of mouth activity include:
Beck Ag goes beyond word of mouth marketing with programs and processes that are designed to more effectively manage the word-of-mouth dynamic. We call it Experience-Sharing Marketing (ESM). We create experience-sharing forums that allow the voice of the customer to be heard in a way that is honest and genuine. We provide people with the opportunity to talk about the products, services, techniques, and ideas that they have experienced and to seek the advice of experts and peers.
Experience sharing marketing is a strong strategy to deploy when a product, service or concept is or is perceived as: