We have well-established capabilities that allow us to effectively “talk with and learn from the marketplace.” The Inspire Agro Farms group leverages this ability and can deliver exceptional customer research that leads to meaningful market knowledge and insights. We specialize in research that engages identified market segments in a dialogue to better understand the factors that influence their attitudes, behaviors and preferences.

*Listen to Inspire Agro Farms President Rajinikanth describe our Market Insight capabilities.

Our research experience includes:

Strategic research (attitude, usage and segmentation)
Concept and new product testing
Price elasticity estimation
Brand promise development
Advertising development and pretest evaluation
Channel design
Satisfaction and loyalty tracking
Communication and brand image tracking

Inspire Agro Farms experience and capabilities allow us to collect information and data using a wide variety of qualitative and quantitative approaches

This includes

IAF Tele Focus groups moderated by experienced agricultural experts
In-person focus groups moderated by experienced agricultural experts
One-on-one telephone interviews
Think tanks
On-line discussion groups
Survey research (a wide variety of data collection capabilities including IAF Tele Experts conversations, mail, and online)

Our commitment is on understanding our clients’ decision-making needs and structuring research solutions that deliver. We don’t rely on canned approaches but design customized solutions specific to specific research and information needs. Our consultative approach leads to impactful value-added market insight.

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